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Tracking Audit

Find out what your tracking
is actually doing.

A fast, read-only audit of collection, server-side delivery, deduplication, and event quality — backed by the facts in your data, not a dashboard's estimate. Connect Shopify to see your full results.

Installs in minutes. No theme edits required.

  • · read-only
  • · backend-proven
  • · no spend data needed
fixelpixel · store consoledemo
Delivery
0.0%
Quality
0%
Events today
0
product_vieweddeliveredevt_6a57f7a
page_vieweddeliveredevt_ac841d7
page_vieweddeliveredevt_6e0aa36
purchasedeliveredevt_113174f
checkout_startedretryingevt_f1e580d
add_to_cartdeliveredevt_4824971

Destination health

Per-platform delivery success · backend-proven only

Meta CAPI98%
GA495%
TikTok72%
Google Adssoon

Your platform numbers don't match Shopify. Now what?

Meta, Google, and GA4 each report a different number, and none of them line up with your Shopify orders.

Duplicate or missing events quietly distort every report you look at.

You can't tell whether the problem is collection, delivery, or deduplication — so you can't fix it.

Guessing wastes budget against numbers you can't trust.

Proof, not guesses.

See exactly what your store collected and what reached each platform — backend-proven facts, not a dashboard's estimate.

Destination health

Per-platform delivery success · backend-proven only

Meta CAPI98%
GA495%
TikTok72%
Google Adssoon

What to fix next

AI tracking audit · read-only, cited to your data

attentionTikTok credentials expire in 4 days
okMeta CAPI dedup matched 96% of events
attention12 checkout events retried — investigate

What the audit checks.

Collection: are storefront and checkout events actually being captured first-party?

Delivery: is each event reaching its destination server-side, with retries on failure?

Deduplication: are browser and server events matched so conversions aren't double-counted?

Event quality: how complete is the data each event carries, and where does it degrade?

About the audit.

See the truth about your tracking.

Run a read-only audit, then connect Shopify for the full picture. Installs in minutes, no theme edits.