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Meta Conversions API

Stop losing Meta conversions to the browser.

FixelPixel delivers your Shopify events to Meta server-side with deduplication, and shows you the delivery proof. It's one proven part of the broader FixelPixel tracking stack — not a one-trick pixel.

  • · server-side CAPI
  • · deduplicated
  • · delivery proof
Conversions Meta countsdemo
Browser pixel alone1,240
With FixelPixel server-side1,442

+202 conversions the browser lost — recovered and sent to Meta.

The problem

Browser-only tracking is leaking your Meta signal.

Ad blockers, iOS, and cookie loss drop browser events before they ever reach Meta.

Low event match quality means Meta under-reports conversions you actually made.

Without server-side delivery and dedup, you're optimizing against a partial picture.

You can't see whether Meta actually received an event — so you can't trust the gaps.

Deduplication

Browser and server, matched.

Every event carries one shared key, so Meta counts it once — and recovers the ones the browser lost. This is a demo ledger; yours is built from your traffic.

meta-capi · dedup ledgerdemo
Matched
96%
Browser
1,240
Server (CAPI)
1,198
evt_072b0b8 · purchasematched
evt_8f4042b · add_to_cartmatched
evt_6cbace5 · checkoutrecovered
evt_78269c9 · view_contentmatched

Destination health

Illustrative

Real delivery, not a guess.

When a platform breaks, you see which one, why, and what to do — before it costs you sales.

Meta CAPIHealthy
Delivery rate
98.2%
Deduplication
Healthy
Last failure
14 min ago
GA4Healthy
Delivery rate
99.1%
Deduplication
Healthy
Last failure
2 hr ago
TikTokAttention
Failure source
Expiring credentials
Affected events
173
Action
Reconnect

Why it's honest

Meta CAPI, done honestly.

Server-side delivery so events reach Meta even when the browser drops them.

Deduplication between browser pixel and CAPI so conversions aren't double-counted.

Visible delivery proof: see attempts and status, not just a green checkmark.

Proven on connected stores today; the reusable connection lifecycle is still hardening — we'll tell you exactly where it stands.

FAQ

Meta, answered.

Everything we ship is live or labeled — no asterisks.

Still have questions? See your own gaps first — no pitch.

Deliver every Meta event with proof.

Connect Shopify and get reliable server-side Meta CAPI with deduplication and visible delivery status. Installs in minutes, no theme edits.

Read-only auditNo card to startDisconnect anytime